- Short term and long term.
- Employees and customers and shareholders.
- New product development and maintenance.
Some people can focus on one part of the and (short term or long term), but the organization won't be successful unless the manager can manage all parts of the and.
Managing the and is subjective and messy and difficult and hard to measure. That's why humans are required to manage organizations--perhaps with the assistance of a spreadsheet or a system or other tools. There are no simple answers or formulas.
