Almost any move you make can be easily countered by your competition. You build a factory, I build a factory. You cut prices, I cut prices. Even patents provide precious little protection.
Who builds these factories? Who develops pricing strategies? Who creates new inventions? People do.
What is truly unique about your company is your people. Sometimes a small number of superstars can generate an advantage, but if they leave, the advantage will probably not be sustained.
That is why I believe that the only source of sustainable competitive advantage is a high performance team. This team must have some superstars, but a healthy team can survive the departure of a few high potential individuals and replace them with others. It takes time to build a solid team, but ultimately it is the only path to long term profitability.
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