Maintain your performance--especially when things are going poorly

There is a tendency to slack off when we are in an organization that is doing poorly. What's the use in trying hard?

Even when things are going badly, perhaps especially when things are going badly, others are watching and evaluating your individual performance. These assessments are vitally important in landing the next opportunity. You're always "on". You're always auditioning. Make sure you maintain your professionalism.